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A Study on the Role of UGC Platforms in Copyright Law:         Chapter 6 UGC Platforms’ Entitlement to UGCs
 An Intermediary-oriented Approach

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                 to the ToU/ToS.  Both of the two requirements are fact-intense and have been highly
                 contested. 83
                    The notice element concerns with the conspicuousness and placement of a ToU/ToS in
                 a website.  In case where the hyperlink to the ToU/ToS is inconspicuously buried ‘at the
                          84
                 bottom of the webpage among many other links’  or ‘tucked away in obscure corners of
                                                            85
                                                         86
                 the website where users are unlikely to see it’,  the courts have tended not to enforce the
                 ToU/ToS. Alternatively, a ToU/ToS that is exhibited via an explicit textual notice on each
                                                                          88
                        87
                 webpage  or is ‘accessible from multiple locations on the webpage’  has been upheld. Other
                                                                                           89
                 factors related to the notice element have included the size of the font of the ToU/ToS,  the
                 possibility that the words ‘Terms of Use/Terms of Service’ would be obscured by other terms
                                                      90
                 on the screen (e.g. ‘Help’, ‘Privacy Policy’),  the device (either a PC or a mobile device) the
                 users uses to access the ToU/ToS,  and the website's general design and content.
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                                             91
                    As the lack of an explicit expression of acceptance is the ‘defining feature’ of a
                 browse-wrap agreement,  the courts have applied objective criteria to examine the assent
                                      93
                 82  e.g., Cvent, Inc. V. Eventbrite, Inc., 739 F.Supp. 2d 927, 937 (E.D.Va. 2010); Southwest Airlines Co. v. Boardfirst, LLC, No.
                    3:06-CV-0891-B, 2007 U.S. Dist. LEXIS 96230, 2007 WL 4823761 at *5 (N.D. Tex. Sept. 12, 2007); Ticketmaster Corp. v.
                    Tick-ets.com, Inc., No. CV99-7654, 2003 U.S. Dist. LEXIS 6483, 2003 WL 21406289, at *2 (C.D. Cal. Mar. 7, 2003).
                 83  For example, Cvent v. Eventbrite rejected to enforce a browse-wrap ToU because ‘the users of the website are not required
                    to click on that link [via which the ToU can be accessed], nor are they required to read or assent to the Terms of Use in order
                    to use the website or access any of its content’. (Cvent, Inc. V. Eventbrite, Inc., 739 F.Supp. 2d 927, 937 (E.D.Va. 2010)).
                    Nevertheless, in Pollstar v. Gigmania, one of the first browse-wrap cases, the court supported the enforcement of browse-
                    wrap contract because ‘people sometimes enter into a contract by using a service without first seeing the terms’. (Pollstar v.
                    Gigmania Ltd. 170 F. Supp.2d 974, 982 (E.D. Cal. 2000)).
                                                     th
                 84  Nguyen v. Barnes & Noble Inc., 763 F.3d 1171, 1177 (9  Cir., 2018).
                 85  Berkson v. Gogo LLC, 97 F. Supp. 3d 359, 396 (E.D.N.Y. 2015) (citing In re Zappos.com, 893 F. Supp. 2d at 1064-1065).
                                                     th
                 86  Nguyen v. Barnes & Noble Inc., 763 F.3d 1171, 1177 (9  Cir., 2018).
                 87  Ibid; Cairo, Inc. v. Crossmedia Servs., Inc., 2005 WL 756610, at * 2, * 4-5 (N.D. Cal. Apr. 1, 2005); Small Justice v. Xcentric
                    Ventures, 99 F. Supp. 3d 190, 197 (D. Mass 2015); Major v. McCallister, 302 S.W.3d 227, 235 (Mo. Ct. App. 2009).
                 88  Berkson v. Gogo, LLC, 97 F. Supp. 3d 359, 404 (E.D.N.Y. 2015).
                 89  Gregory Selden v. Airbnb, 2016 WL 6476934, at *8 (D.C.D.C. Nov. 1, 2016). Berkson v. Gogo held the hyperlink to the ToU
                    unenforceable because the hyperlink ‘was not in large font, all caps, or in bold’. (Berkson v. Gogo, LLC, 97 F. Supp. 3d 359,
                    404 (E.D.N.Y. 2015)).
                 90  Gregory Selden v. Airbnb, 2016 WL 6476934, at *12 (D.C.D.C. Nov. 1, 2016).
                 91  Ibid, at *14 (‘courts that have assessed the validity of sign-in-wrap agreements since Berkson have cited factors such as the
                    size of the font, the possibility that other visual elements on the screen might obscure the ‘terms and conditions’ statement,
                    and whether the user signed up for the agreement using a mobile device’.)
                 92  ‘Whether a user has inquiry notice of a browse-wrap agreement, in turn, depends on the design and content of the website
                                                                         th
                    and the agreement's webpage’. (Nguyen v. Barnes & Noble Inc., 763 F.3d 1171, 1177 (9  Cir., 2018), citing Be In v. Google,
                    2013 U.S. Dist. LEXIS 147047, 2013 WL 5568706, at *6).
                 93  Selden v. Airbnb, Inc., 2016 U.S. Dist. LEXIS 150863 (D.D.C. Nov. 1, 2016) Southwest Airlines Co. v. Boardfirst, LLC, No.
                    3:06-CV-0891-B, 2007 U.S. Dist. LEXIS 96230, 2007 WL 4823761 at *5 (N.D. Tex. Sept. 12, 2007); Ticketmaster Corp. v.
                    Tickets.com, Inc., No. CV99-7654, 2003 U.S. Dist. LEXIS 6483, 2003 WL 21406289, at *2 (C.D. Cal. Mar. 7, 2003). Nicosia
                    v. Amazon, 834 F.3d 220(2nd Cir, 2016); Cvent, Inc. v. Eventbrite, Inc., 739 F. Supp. 2d 927, 932 (E.D.Va. 2010); Nguyen v.
                    Barnes & Noble Inc., 763 F.3d 1171, 1176 (9th Cir. 2014) (quoting Van Tassell v. United Mktg. Grp., LLC, 795 F. Supp.2d
                    770, 790 (N.D.Ill.2011)); In re Zappos.com, Inc., Customer Data Sec. Breach Litigation, 893 F. Supp.2d 1058, 1063 (D. Nev.
                    2012); Small Justice v. Xcentric Ventures, 99 F. Supp. 3d 190, 197 (D. Mass 2015).


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