Page 248 - A Study on the Role of UGC Platforms in Copyright Law:An Intermediary-oriented Approach
P. 248

A Study on the Role of UGC Platforms in Copyright Law:                                                                                                                Chapter 8 Concluding Remarks
              An Intermediary-oriented Approach

              use UGCs in the big data era dominated by the norm of open access and the freedom of
              competition. Specific proposals are explained as follows.

              8.2.2 Non-commercial UGC access levy scheme

                 Chapter 4 proposed a non-commercial UGC access levy to alleviate the prohibitive effect
              of the anti-circumvention clause. Although access controls had already been incorporated
              in the pre-Internet age, the Internet copyright law imposed access controls directly on
              individual users for the first time, as a manifestation of the targeting-user strategy of the
              Internet copyright law. To balance the UGC creators’ interests in free creation and the
              copyright owners’ interests in securing revenue in response to the digital revolution that
              democratised the ability to reproduce and distribute copyrighted works, I introduced a UGC
              platform-levied scheme.
                 Specifically, all content with access controls posted on a UGC platform should register a
              digital decryption key to access the work on the platform. If a platform user wishes to access
              the work for the sole purpose of creating a UGC for a non-commercial use, namely, a use
              through which the UGC creator cannot capture significant revenues as a direct consequence
              of using the work, the user can ask the UGC platform for the key to the work. To prevent
              users from abusing the levy scheme, the UGC platform should freeze the requesting user’s
              account at the regular price for gaining access. When the UGC platform has received notice
              that the UGC has been created, the UGC platform should substantially evaluate whether
              the UGC meets the conditions of the levy scheme or other statutory exceptions. The sole
              purpose test involves fact-intensive analysis. For example, requiring the key to popular
              songs or TV shows would be far less likely to establish such a sole purpose than requiring
              the key to out of commerce works. If the UGC can be covered by the proposed levy scheme
              or other statutory exceptions, the UGC platform should expeditiously unfreeze the user’s
              account. The levies should be jointly collected and allocated with the levies under the non-
              commercial UGC creation levy scheme.
              8.2.3 Non-commercial UGC access exemption

                 Chapter 4 also proposed a UGC access exception to allow a UGC creator to circumvent
              the access control of copyrighted works outside the UGC platform the UGC creator wishes
              to post his/her future UGC(s) on.
                 Access-controlled works hosted on UGC platforms could be covered by the non-
              commercial UGC access levy scheme. If the access-controlled work is not placed on a
              UGC platform, the user could ask the platform to invite the copyright owner to publish his/
              her access-controlled work on the UGC platform together with the decryption key to the
              access. If the copyright owner accepts, the access-controlled work would be hosted by the
              UGC platform, and the UGC access levy scheme would be applied. If the copyright owner
              refuses, the user could still be exempt from circumventing the access control to the work by



              • 234 •
   243   244   245   246   247   248   249   250   251   252   253