Page 120 - Feasibility Study of New Media Technology on Constructing Online Public Sphere

Feasibility Study of New Media Technology
on Constructing Online Public Sphere

Figure 5. Reaction to the influence of collaboration.
As can be seen from Figure 5, 82.85% of respondents believed that the collabora-

tion between the traditional media and new media was very helpful or somewhat help-
ful in the development of the case. This suggests that, in the perception of the public, if
a social incident was to gain a satisfactory settlement in Chinese society at the time of

the Sun case, collaboration between traditional media press and new media platforms
was a significant and necessary precondition. In the past, a news clue was collected and
investigated by the professional journalist; then it would go through the internal review
conducted by the editor, and finally appear on traditional media such as newspapers,
radio programmes or TV reports. With ICT empowerment, individuals can now direct-

ly publish news and commentaries on the internet. If a report attracts the attention of
public intellectuals, opinion leaders or other popular accounts in social networking sites
through multiple layers of posts and reposts, it can spread more broadly at speed. It is

the kind of power that cannot be found in the transition process of traditional media.

5.3.1.2 Bottom-up communication approach – the negotiation pattern initiated by the
public

Information technology advancement, manifest by the popularity of social net-

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