Page 99 - A Study on the Role of UGC Platforms in Copyright Law:An Intermediary-oriented Approach
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A Study on the Role of UGC Platforms in Copyright Law:   Chapter 3 Copyright Rules for Online Intermediaries: From Safe Harbour to a New Intermediary Liability Scheme
 An Intermediary-oriented Approach

                 rule does not realize the significant role of UGC platforms as the distributors of copyrighted
                 works contained in UGC. Accordingly, some legislative proposals have shifted their attention
                 from UGC platforms’ ex-post obligation of removing infringing content, to the ex-ante
                 obligation of acquiring copyright license, from minimizing unauthorized use to maximizing
                 authorized use. For example, the DSM Directive states that a UGC platform should be liable
                 for infringing uses of copyrighted works committed by users unless the UGC platform
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                 can prove it has given its ‘best efforts to obtain an authorisation’.  The US proposed an
                 ‘intermediary licence’ rule in the Green Paper issued in 2013, indicating that a UGC platform
                 could be required to seek a copyright licence to make copyrighted works available on its
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                 platform.  In this way, UGC creators are authorised to use the licenced works to create
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                 UGCs.  The Music Modernization Act passed in September 2018 by the US Congress is
                 also underpinned by the intermediary licence approach. The Act introduced a new collective
                 society, the Mechanical Licensing Collective (MLC), which is presumed to have the world’s
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                 most thorough copyright database of musical compositions.  The MLC is required to issue
                 compulsory licences to all music streaming services, which can spread the licence fees to
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                 service subscribers.
                    These legislative solutions correctly resonate with the re-intermediary roles of UGC
                 platforms, but they also seem to overburden the UGC platforms. The Music Modernization
                 Act applies to music streaming services that belong to the category of user-distributors
                 because the streaming services voluntarily perform copyrighted works and make them
                 available to subscribers. The compulsory licence under the Music Modernization Act
                 corresponds with the role of streaming services as user-distributors. Alternatively, under the
                 DSM Directive and the Green Paper the duty of UGC platforms to obtain licences appears
                 to misunderstand the role of UGC platforms by also treating them as user-distributors. As
                 illustrated in Section 3.4.1, UGC platforms have departed from the role of passive ISPs,
                 but they have not gone as far as user-distributors. It is the UGC creators who have used
                 copyrighted works to create UGCs and uploaded UGCs to UGC platforms. UGC platforms
                 have merely facilitated the creation and distribution of UGCs in which UGC creators have
                 used copyrighted works. Therefore, UGC platforms have played a role that has more in
                 common with facilitator-distributors, not user-distributors.
                    Drawing on historical experience with the rules governing facilitator-distributors, I
                 suggest that UGC platforms should be subject to levy schemes that cover their facilitation
                 of the process in which copyrighted material is used by large numbers of platform users

                 267  DSM Directive, art 17.4(a).
                 268  The Department of Commerce Internet Policy Task Force, Green Paper on Copyright Policy, Creativity, and Innovation in the
                    Digital Economy (July 2013) 32.
                 269  Ibid.
                 270  H.R.5447 - Music Modernization Act, 115th Congress (2017-2018).
                 271  Ibid.


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