Page 6 - 融媒体时代新闻传播的创新发展策略探析

A BSTRA CT

With the rapid development of information technology

and the continuous emergence of new media, various fields
of society have officially entered the era of integrated media.
In this era, news communication is facing unprecedented
challenges and opportunities. On the one hand, new media

technology provides a broader platform and richer means for
news dissemination; On the other hand, the speed and methods
of information dissemination are also undergoing profound
changes, and traditional news dissemination methods are no

longer able to adapt to new demands. Therefore, how to innovate
news dissemination methods and improve the effectiveness
of news dissemination has become an urgent problem to be
solved in the current field of news dissemination. Based on

this, this book elaborates on news communication in the era
of integrated media, innovation in news work in the era of
integrated media, research on innovative news communication
models under the background of media integration, mobile short

video news communication, development of news in the short
video era, exploration of issues and paths in media integration
development, and innovative development of television news in
the era of media integration development.