Page 8 - 融媒体时代新闻传播的创新发展策略探析

PREF ACE

With the deepening development of the era of integrated media, innovative

ways of news communication have become a focus of attention for both the
industry and academia. Through innovative exploration of news communication
content, technology, platforms, and models, it is clear that the news

communication industry is undergoing an unprecedented transformation. In the
future development process, the innovative ways of news communication in the
era of integrated media will become more diverse and abundant. We believe that

the news communication industry can continue to explore innovation, continuously
promote the development of the news communication industry, and make greater

contributions to the progress and development of society.
This book consists of seven chapters. Chapter 1 is about news communication
in the era of integrated media, introducing the methods of news communication,

the models of news communication in the era of integrated media, and the
innovations in news communication in the era of integrated media; Chapter 2

introduces the innovation of news work in the era of integrated media, including
news gathering, editing, and production, as well as news reporting in the era of
integrated media; Chapter 3 is a study on the innovation of news dissemination

models under the background of media convergence, introducing the innovative
development of news websites, research on news visualization, news dissemination
based on WeChat platform, and Weibo news dissemination under the background

of media convergence; Chapter 4 introduces the dissemination elements of mobile
short video news, the real-time interactive mode of mobile short video news
dissemination, and the problems and countermeasures in mobile short video news

dissemination; The fifth chapter is the development of news in the short video era,