Page 10 - 融媒体时代播音主持创新人才培养和发展路径探究

in the era of integrated media; Chapter 2: TV News Communication in the Era of

Integrated Media, introduces the production and editing of radio and television
news, the transformation of traditional TV news into integrated media, and the

dissemination and reporting of TV news in the era of integrated media; Chapter 3:
Fundamentals and Techniques of Broadcasting Creation, introduces the cultivation
and application methods of imagination in broadcasting creation, the training

of internal and external skills in broadcasting creation, the personality display
of broadcasting creation voice, the role of broadcasting creation foundation in

theoretical preaching in the new era, and the problems and countermeasures
faced by the teaching of “Broadcasting Creation Foundation” course; Chapter
4: Innovation in Content Production of Integrated Media Centers-Taking district

level integrated media centers as an example, this chapter introduces innovation
in content production concepts, content production processes, content production
management, and content production technology; Chapter 5: Analysis of the

Aesthetic Styles of Broadcasting and Hosting in the Era of Integrated Media,
introducing the characteristics of broadcasting and hosting in the era of integrated
media, the connotation and composition of broadcasting and hosting aesthetic

styles, the forms of expression of broadcasting and hosting aesthetic styles in
the era of integrated media, the ways to shape broadcasting and hosting aesthetic

styles in the era of integrated media, and the development trend of broadcasting
and hosting aesthetic styles in the era of integrated media; Chapter 6: Research on
Host Live Streaming in the Era of Integrated Media, introducing the impact and

response of online live streaming on traditional broadcasting and hosting, research
on the discourse power of broadcasting and hosting in online live streaming, and

the improvement of professional ethics of broadcasters and hosts in the online live
streaming environment; Chapter 7: Innovative Research on the Training Mode
of Broadcasting and Hosting Talents from the Perspective of Integrated Media,

introduces the advantages and existing problems of the traditional broadcasting