Page 9 - 融媒体时代播音主持创新人才培养和发展路径探究

PREF ACE

The application of Internet technology has made the integration of traditional
media and new media an inevitable trend of development. The transmission
efficiency of traditional TV media information cannot be compared with that

of new media. TV news transmission is limited by time and space, and has the
characteristics of oneness. Thus, the characteristics of traditional media have not
adapted to the development of the Internet era. New media has fast sharing speed,

is not limited by time and space, only requires a mobile phone, and can achieve
two-way interaction of news. Traditional television media should achieve better
development in the new environment by complementing the advantages of new

media and traditional media. In the era of integrated media, the development of
television news should be innovated and reformed.

In the era of new media integration, television media must abandon
traditional communication methods and actively use new media methods to
achieve the goal of enriching program content and innovating program forms.

In recent years, based on the current situation of new media integration, China’s
television news programs have been constantly improving, innovating, and

developing in fierce media competition. Given that the shortcomings of China’s
television news programs have not been completely eliminated, it is necessary for
China’s television news programs to combine the requirements of the new media

integration era and open up new development paths.
This book consists of eight chapters in total. Chapter 1: Broadcasting and
Hosting in the Era of Integrated Media, introduces the definition of integrated

media concept and the changes and developments in news communication
models, as well as the difficulties and challenges faced by broadcasters and hosts