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Global Climate Change and Its Impacts

3.Global Community Connectivity
Social media breaks geographical barriers, enabling climate activists worldwide to con-
nect and collaborate. For example, the “Fridays for Future” movement links student strike
activities across the globe through social media platforms, forming a vast climate action net-
work.
4.Enhancement of Public Participation
Digital platforms enhance the public’s sense of participation and belonging through
interactive features (such as voting, commenting, and sharing). For example,environmental
organizations can useWeChat Official Accountsto launch online polls to understand public
opinions on climate policies, thereby adjusting their communication strategies.
(II) Application of Digital Tools in Climate Education and Advocacy
Digital tools play a significant role in climate education and advocacy, attracting public
attention through innovative methods and driving climate action.
1.Social Media Platforms
Social media platforms are core tools for disseminating climate information and mobi-
lizing public participation. For example,on Weibo,the hashtag #ClimateAction gathers sto-
ries and photos from climate activists worldwide, inspiring more people to engage in climate
action.
2.Mobile Applications
Mobile applications help the public understand and participate in climate action by
providing convenient tools and services. For example, “Ant Forest” is a mobile app where
users accumulate energy through daily activities (such as walking and online payments) to
contribute to tree-planting projects, directly participating in climate action.
3.Virtual Reality (VR) and Augmented Reality (AR)
VR and AR technologies help the public intuitively understand the impacts of climate
change through immersive experiences. For example, a VR application developed by the
China Meteorological Administration allows users to personally experience the effects of cli-
mate change on glaciers and oceans, thereby raising environmental awareness.
4.Online Education Platforms
Online education platforms (such as NetEase Cloud Classroom and Tencent Classroom)
provide abundant climate-related courses to help the public learn climate science and
sustainable development knowledge. For instance, Tsinghua University’s “Climate Change
and Sustainable Development” course has attracted numerous learners through online
platforms.
(III) Best Practice Cases: How Digital Platforms Connect Global Communities
and Amplify the Voice of Climate Action
1.Case1: “Ant Forest” Green Initiative
“Ant Forest” is a green initiative launched by AlipayA mobile application designed to
incentivize public participation in tree planting and environmental actions through digital

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