Page 7 - 企业工商管理模式及发展创新
P. 7
目录 CONTENTS
第一章 企业经营·············································································· 1
第一节 企业经营方式 ·································································· 1
第二节 财务分析对经营决策的影响···············································10
第三节 提升企业经营的策略 ························································16
第四节 企业经营风险 ·································································22
第二章 企业战略管理·······································································31
第一节 企业战略管理理论 ···························································31
第二节 企业战略管理现状 ···························································40
第三节 企业战略管理改进策略 ·····················································49
第三章 企业投资管理·······································································57
第一节 企业投资与风险控制 ························································57
第二节 税收对企业投资的影响 ·····················································70
第三节 大数据对企业投资的影响··················································76
第四章 企业营销·············································································83
第一节 企业营销现状 ·································································83
第二节 企业微博营销 ·································································86
第三节 企业弹幕广告营销 ···························································97
第五章 企业人力资源····································································· 113
第一节 企业人力资源招聘 ························································· 113
第二节 企业人力资源配置 ························································· 124
