Page 19 - 新秩序——当代工商管理理论研究

目 录

CONTENTS

第一章 新秩序——建构系统的力量 ····················································· 1
理解秩序 ···················································································· 3

时、局、势 ················································································· 5
管理的第一步 ·············································································· 7

认知解弊 ···················································································· 8
商品 1.0、商品 2.0、商品 3.0 ·························································10

企业层、产业层、经济层、政治层、文化层······································11

输出中国秩序 ·············································································13
第二章 新趋势——执今之道、御今之有 ··············································15

执今之道，以御今之有 ·································································17
蓬勃兴起的文化产业 ····································································19

从西方到东方 ·············································································20
从城市到乡村 ·············································································21

融合时代 ···················································································22
游戏时代 ···················································································24

教育的迭代 ················································································25
极简主义 ···················································································26

体验至上 ···················································································27

重新认识 Z 世代 ·········································································28
小微品牌的丛生 ··········································································31