Page 21 - 新秩序——当代工商管理理论研究
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目录 ▋
商业即媒介 ················································································82
商业的未来 ················································································84
媒介商业：人、物、场的再度融合··················································86
个体价值的篇章 ··········································································88
造物的底层逻辑 ··········································································90
场景革命 ···················································································92
Z 世代的创业红利 ·······································································94
文化重构与品牌重构 ····································································96
第六章 新战略——神存兵亡、乃知形势 ··············································99
势能 ······················································································· 101
借势 ······················································································· 103
奇兵 ······················································································· 106
散势 ······················································································· 107
权力 ······················································································· 108
谋局 ······················································································· 109
虚实 ······················································································· 113
战略 ······················································································· 116
共生 ······················································································· 122
后记 新思考 —— 守望我们的文化 ···················································· 125
站在历史的交汇点 ····································································· 127
为何要在当今复兴中国文化？ ······················································ 129
文化复兴是伪命题吗？ ······························································· 132
如何以品牌的力量助推文化复兴？················································ 137
从守望到回归 ··········································································· 140
