Page 9 - 文化创意产业发展的理论与实践探索

目 录

第一章 文化创意产业概述 ··································································· 1
第一节 文化创意产业相关概念与内涵 ·············································· 1

第二节 国外文化创意相关理论研究 ················································· 9
第三节 中国文化创意相关理论研究 ················································17
第二章 文化创意产业新时代的发展与价值 ·············································21

第一节 数字媒体时代的文化创意产业 ·············································21
第二节 互联网时代的文化创意产业 ················································27
第三节 文化创意产业提高文化软实力 ·············································37
第四节 文化创意产业推动经济转型 ················································43

第三章 文化创意产业的经济学诠释 ······················································51
第一节 创意产业理论研究的发展 ···················································51

第二节 边际收益递减与边际收益递增规律 ·······································54
第三节 文化创意产业链的理论分析 ················································55
第四节 文化创意产业的产业链阶段分析 ··········································60
第四章 文化创意产业的分析与传播 ······················································65

第一节 文化创意产业的市场分析与策略 ··········································65
第二节 文化创意产业的传播路径 ···················································87
第三节 文化创意产业与媒介传播 ················································· 100

第五章 文化创意产业的机制与模式 ···················································· 113
第一节 文化创意产业的运行机制 ················································· 113
第二节 文化创意产业的市场机制 ················································· 117
第三节 文化创意产业中的组织模式 ·············································· 120