Page 11 - 现代企业管理及其理论研究

C ONTENTS

目录

第一章 企业战略管理 ········································································· 1
第一节 企业战略管理理论 ····························································· 1

第二节 企业战略管理现状 ····························································· 7
第三节 企业战略管理改进策略 ······················································16

第二章 企业营销管理 ········································································23
第一节 企业营销现状 ··································································23

第二节 企业微博营销 ··································································26
第三节 企业弹幕广告营销 ····························································37

第三章 企业文化建设 ········································································53

第一节 企业文化建设相关理论概述 ················································53
第二节 企业文化建设的现状 ·························································59

第三节 优化企业文化建设的策略分析 ·············································68
第四章 企业人才管理 ········································································83

第一节 企业人才队伍建设 ····························································83
第二节 企业人才管理创新研究 ······················································95

第五章 企业质量管理 ······································································ 107
第一节 质量与全面质量管理 ······················································· 107

第二节 企业信息安全管理 ·························································· 111
第六章 现代企业创新管理的思考 ······················································· 121

第一节 企业社会责任与企业持续创新的关系探究 ···························· 121