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Global Climate Change and Its Impacts

munication effectiveness. If educational materials are published on social media platforms,
track metrics like view count,like count, comment count, and share count. A high viewcount
indicatesthe material has attracted a certain level of audience attention;the like count reflects-
the audience’s level of appreciation for the material; comment content reveals the audience’s
understanding, questions, and perspectives, such as differing opinions on specific knowledge
points or requests for further explanations; the sharecount illustratesThe material possesses
dissemination value, being recognized by the audience and willingly shared. When published
on professional science popularization websites, analyze metrics like page dwell time and
browsing depth. Extended page dwell time indicates attractive content that keeps the audien-
ceengaged inin-depth reading; browsing depth reflects whether theaudience haspaid attention
to all sections of the material.
Based on evaluation results, precisely optimize educational materials. If surveys show
most audiences struggle with specific content (e.g., climate model explanations), simplify de-
scriptions using accessible language and add real-life analogies. If focus groups favor certain
formats (e.g., concise charts), expand their usage in subsequent materials and refine chart
designs for enhanced aesthetics and readability.If platformdata reveals high engagement on
specific topics (e.g., renewable energy development), expand related content in future ma-
terials to thoroughly explore renewable energy’s role and prospects in addressing climate
change.

V. Models and Mechanisms for Multi-Stakeholder Participation in
Climate Science Knowledge Dissemination

The government plays a leading role in the multi-stakeholder participation framework
for climate science knowledge dissemination. In policy formulation, the government holds
irreplaceable and crucial responsibilities. By enacting relevant laws, regulations, and policy
documents, it establishes a robust policy support system and legal safeguard framework for
climate science education. The formulation of the Climate Education Promotion Act explicit-
ly defines the specific responsibilities and obligations of different stakeholders (government,
schools, social organizations, enterprises, etc.) in climate science knowledge dissemination
through legal provisions, providing a legal basis for actions. A series of incentive policies
are implemented: enterprises actively engaged in climate science popularization receive tax
incentives to reduce operational costs and enhance participation enthusiasm; social organi-
zations conducting innovative climate science outreach activities are granted financial subsi-
dies to support their sustained efforts.
The government can also directly organize large-scale science popularization activities
to enhance public awareness of climate change issues. For example, hosting the “National
Climate Science Week” event, during which climate science knowledge is disseminated to
the public through various formats. Organizing major science exhibitions with different the-
matic zones in the venues, such as a Climate Change Causes zone that visually demonstrates

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