Page 11 - 现代包装设计理论与实践研究
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C 目 录
ONTENTS
第一章 包装设计概述 ·········································································· 1
第一节 包装设计的基本介绍 ··························································· 1
第二节 现代包装设计的发展趋势 ····················································10
第二章 包装设计的基础技巧 ································································19
第一节 包装的色彩要素 ································································19
第二节 包装的文字设计 ································································34
第三节 包装的版面编排与技巧 ·······················································49
第四节 包装的造型设计 ································································57
第三章 包装设计的材料 ······································································71
第一节 中国包装设计材料工艺的发展 ··············································71
第二节 纸质包装材料 ································································· 106
第三节 塑料包装材料 ································································· 112
第四节 木质与金属包装材料 ························································ 125
第五节 玻璃与陶瓷包装材料 ························································ 135
第六节 其他包装材料 ································································· 140
第七节 包装材料的应用 ······························································ 149
