Page 7 - 公共外交视阈下中国体育外交研究
P. 7

目录

                     CONTENTS




             第一章  公共外交概述········································································ 1
                 第一节  公共外交相关定义及原理分析············································· 1

                 第二节  公共外交理论实践发展研究················································ 9
                 第三节  公共外交与国家形象研究··················································26

                 第四节  公共外交的规律分析 ························································34

                 第五节  公共外交未来的发展趋势··················································39
             第二章  体育外交·············································································45
                 第一节  中国体育外交能力:内涵、现状与提升策略··························45

                 第二节  体育外交的历程及发展研究···············································51

                 第三节  新时代中国体育外交新使命···············································76
                 第四节  公共外交视阈下的体育外交与冬奥会···································79

                 第五节  中国体育外交发展的理念创新与实践路径·····························92
             第三章  新时代中国体育外交发展策略研究 ········································· 103

                 第一节  新时代中国体育外交发展的具体内容································· 103
                 第二节  国外体育外交策略的历史演进及经验借鉴··························· 114

                 第三节  新时代中国体育外交发展策略制定的现实依据····················· 132

                 第四节  新时代中国体育外交发展的策略选择································· 137
             第四章  国际体育产业数字化转型 ····················································· 143

                 第一节  数字经济时代体育产业数字化的作用机理··························· 143
                 第二节  数字经济时代体育产业数字化的特点与启示························ 153

                 第三节  人工智能对中国体育产业发展的推动作用··························· 160
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