Page 7 - 商标法解析：保护品牌价值的法律视角
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目 录 CONTENTS
第一章 品牌价值概述 ········································································· 1
第一节 品牌经济概述 ··································································· 1
第二节 品牌价值基础 ··································································11
第三节 品牌价值评价 ··································································15
第二章 商标与商标专用权 ··································································23
第一节 商标的本质与功能 ····························································23
第二节 商标的显著性 ··································································31
第三节 商标权与物权 ··································································35
第三章 商标的注册 ···········································································49
第一节 商标注册的条件 ·······························································49
第二节 商标注册的性质与效力 ······················································58
第三节 商标注册的原则与框架 ······················································69
第四章 商标立法与司法实践 ·······························································77
第一节 商标司法的裁量空间 ·························································77
第二节 商标法律难题的司法解决路径 ·············································83
第三节 商标法的立法政策与司法政策 ·············································87
第五章 商标法的适用性 ·····································································93
第一节 商标法适用的地域性与全球化 ·············································93
第二节 商标法适用的主观性与客观性 ·············································97
第三节 商标法适用的一般性与特殊性 ··········································· 101
第四节 商标法适用的形式与实质 ················································· 109
