Page 6 - 综合运输背景下道路客运转型发展与改革
P. 6

目录

                                                                  CONTENTS








               第一章  绪论···················································································· 1

                   第一节  道路客运基础理论 ···························································· 1
                   第二节  道路客运发展历程 ···························································· 4

                   第三节  新时代背景下道路客运行业发展新方向································· 9
               第二章  道路客运企业发展现状与改革转型总体思路 ·······························15

                   第一节  道路客运企业面临的宏观环境············································15
                   第二节  道路客运企业发展困境与成因分析······································18

                   第三节  道路客运企业改革转型总体思路·········································25
               第三章  道路客运企业的成本与收益研究 ··············································31

                   第一节  道路客运企业成本分析 ·····················································31

                   第二节  道路客运企业收益分析 ·····················································37
                   第三节  道路客运企业成本控制 ·····················································45

               第四章  市场竞争下道路客运的经营思路 ··············································51
                   第一节  铁路运输、私家车对道路客运的冲击···································51

                   第二节  美国“灰狗”与德国“FlixBus”的经营之道 ··························52
                   第三节  道路客运经营思路——优质服务 + 低廉票价 ·························57
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