Page 133 - Research on Financial Development Mechanism and Path of Forestry Carbon Sequestration in Developing Countries under Double Carbon Targets

Chapter 3 Low-carbon and Economical E-commerce

shop on the e-commerce platform, thus driving the growth of online sales.
Fourthly, e-commerce emphasizes user experience and personalized service.
E-commerce enterprises conduct in-depth research on consumers’ purchase behavior
and preferences through big data analysis and artificial intelligence technology, and
provide personalized recommendations and customized services according to individu-
al differences. This personalized service and accurate recommendation can improve the
satisfaction of consumers and increase their stickiness in shopping on the e-commerce
platform, thus promoting the growth of online sales.
Finally, the e-commerce industry continues to innovate and develop. With the
development of science and technology and the change of consumers’ demands, the
e-commerce industry has continuously introduced new business models and technology
applications. For example, social e-commerce, live delivery and virtual reality have all
become emerging models in the e-commerce industry. These innovations not only make
online shopping more interesting and interactive, but also increase online sales.
To sum up, the reasons for the rapid development of the e-commerce industry and
the record of online sales include: wider market space, convenient shopping experience,
rich commodity selection, emphasis on user experience and personalized service, and
continuous innovation and development. With the continuous progress of technology
and changes in consumer demand, the e-commerce industry is expected to continue to
maintain its rapid development momentum and create more opportunities for economic
growth and employment.

2.1.2 the potential impact of e-commerce on carbon emissions

Compared with carbon-intensive production activities such as steel and cement, the
high-speed development and large-scale e-commerce field also has considerable car-
bon emission reduction potential. The domestic carbon emission management platform
“Carbon Trap” released the “Research Report on Total Greenhouse Gas Emissions from
E-commerce Enterprises in China”. According to the carbon footprint calculation, the
total carbon emissions of China’s e-commerce enterprises in 2019 was 53.26 million
tons, which was 2.5% of the total emissions of the tertiary industry in that year, equiv-
alent to the carbon emissions absorbed by 10 billion trees in one year. In addition, the
total carbon emissions of e-commerce will continue to grow rapidly in the next five
years, and is expected to reach 116 million tons in 2025. Among them, logistics is the
link with the highest emissions, reaching 15.54 million tons, which is 29% of the total;
13.92 million tons of office work, accounting for 26%; The data center is 12.14 million

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