Page 137 - Research on Financial Development Mechanism and Path of Forestry Carbon Sequestration in Developing Countries under Double Carbon Targets

Chapter 3 Low-carbon and Economical E-commerce

2.2 Application of the Concept of Low-carbon Economy in
E-commerce

2.2.1 corporate sustainability and low-carbon economy

Today, with the continuous development of an innovative economy, “profit” is no
longer the only measure of a company’s value. On the contrary, whether an enterprise
is “good” or not needs to be observed from a diversified perspective of environmental,
social and corporate governance. In the top-level design, the state-supported platform
enterprises “display their talents” in leading the development, creating employment and
international competition, which requires the enterprises to carry out many explorations
on the basis of commercial value. In addition, ESG management, which is regarded as
the “second financial report” of an enterprise, is becoming an important yardstick for
evaluating the high-quality development of an enterprise and a key factor for an enter-
prise to build its core competitiveness. As far as the e-commerce industry is concerned,
ESG management is becoming a “required course” for e-commerce enterprises. With
the development to a higher level, the pursuit of financial indicators alone is no longer
in line with the current demand for enterprise development. Especially under the “Dou-
ble Carbon” plan, as a major participant in the market economy, e-commerce enterpris-
es need to take practical actions to transform and upgrade their business development
model.
1) Focusing on high-quality development, e-commerce industry needs “sustainabil-
ity”
ESG management is becoming a new competition arena for e-commerce enterpris-
es. The contents of the ESG Development Report of Listed Companies in China (2022)
show that in recent years, the listed companies have continuously raised their aware-
ness of the importance of ESG work, and have taken actions in various dimensions in
the environmental, social and corporate governance fields, with some achievements.
As far as the e-commerce industry is concerned, Proview, JD.COM and other platforms
have all taken ESG management as an important cornerstone for their future develop-
ment and successively released ESG reports covering various aspects such as green and
low carbon, social welfare, corporate modernization and governance. Statistics from
the National Bureau of Statistics show that online shopping accounted for 27.2% of
the overall consumption in 2022, and has become an important channel for residents’
consumption. However, with green consumption gradually becoming a trend, it is ex-

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