Page 142 - Research on Financial Development Mechanism and Path of Forestry Carbon Sequestration in Developing Countries under Double Carbon Targets

Research on Financial Development Mechanism and Path of Forestry Carbon
Sequestration in Developing Countries under Double Carbon Targets

increase consumers’ green and low-carbon preference and activate green and low-car-
bon consumption demand.
In recent years, the green lifestyle has been rapidly rising and the concept of green
consumption has gradually gained popularity. The “China E-commerce Green De-
velopment Report” shows that more than 60% of the respondents understand “green
consumption”. Among them, the “post-90s” and “post-00s” have a significantly higher
understanding of “green consumption” than other age groups, reaching 70% and 79%
respectively. It can be seen that young people are more aware of green consumption. At
the same time, more and more consumers are actively practicing green consumption by
purchasing green products and trading idle goods. According to the data from the Envi-
ronmental and Economic Policy Research Center of the Ministry of Ecology and Envi-
ronment, the proportion of people who regularly purchase green products has increased
from less than 40% in 2020 to more than 60% in 2022. The “2023 China Consumption
Trend Report” also shows that 73.8% of consumers will give priority to green and envi-
ronment-friendly products or brands in their daily lives, and “post-90s” consumers have
the highest acceptance of premium for green products.
Supported by a series of policies to promote green consumption, the green con-
sumption market has made remarkable achievements and the consumption scale in
key areas has grown rapidly. In terms of new energy vehicles, according to the data of
China Automobile Industry Association, the sales volume of new energy vehicles from
January to June 2023 was 44.1% year-on-year, and the market share reached 28.3%, 2.7
percentage points higher than that of 2022; In the first half of 2023, 3.128 million new
energy vehicles were newly registered nationwide, representing a year-on-year increase
of 41.6%. The sales volume, market share and ownership of new energy vehicles have
all reached record highs. In terms of green intelligent home appliances, the 28-hour
data of “June 18” in JD.COM this year showed that the turnover of some green intel-
ligent home appliances, such as power-saving air conditioners, ultra-thin embedded
refrigerators and intelligent integrated cooking stoves and baking machines, increased
significantly year-on-year. During the May Day holiday, smart home appliances and
green energy-saving appliances in Suning.cn both increased by more than 50% year-on-
year. In the second-hand commodity trading, the second-hand idle commodity trading
market in China has developed rapidly with the help of the digital wave. Corporate Big
Data shows that the number of new businesses related to second-hand transactions has
continued to grow, with the year-on-year growth rate of more than 30% for the three
consecutive years from 2020 to 2022. The China Second-hand E-commerce Market

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