Page 141 - Research on Financial Development Mechanism and Path of Forestry Carbon Sequestration in Developing Countries under Double Carbon Targets

Chapter 3 Low-carbon and Economical E-commerce

bon emission reduction, and few of them have explicitly proposed the “carbon-neu-
tral” target. The e-commerce enterprises have a long way to go in the “carbon-neutral”
cause. From a long-term development perspective, in the “carbon neutral” era, e-com-
merce enterprises should not only focus on the economic benefits of the enterprises, but
also shoulder the social responsibilities of the enterprises for environmental protection
and pay more attention to the social benefits of the enterprises. The “carbon neutral”
goal proposed by e-commerce enterprises not only contributes to environmental protec-
tion, but also reduces the production and service costs of enterprises to a certain extent.
It can also win more trust from consumers and contribute to the sustainable develop-
ment of enterprises. In the future, with the gradual advancement of China’s peak carbon
dioxide emissions and carbon neutral targets, it will bring considerable development
opportunities to the e-commerce industry.

2.2.2 consumer demand for low-carbon products

Consumers are important participants and contributors in achieving the goals of
peak carbon dioxide emissions and carbon neutrality. Green and low-carbon consump-
tion is a concrete action by consumers to promote the realization of the goals of peak
carbon dioxide emissions and carbon neutrality. The power of reducing carbon in the
consumption field comes from the green and low-carbon consumption market. Whether
the green and low-carbon consumption demand can be activated is the key to forming
the pulling force of peak carbon dioxide emissions, carbon neutrality and consumption.
The demand for green and low-carbon consumption must meet two conditions:
first, consumers have green and low-carbon preferences. Second, consumers have the
purchasing power of green and low-carbon products. Since the 18th National Congress
of the Communist Party of China, with the continuous acceleration of the process of
ecological civilization construction, the “Lucid waters and lush mountains are invalu-
able assets” concept has been deeply rooted in the hearts of the people, consumers’
awareness of green and low-carbon consumption has been continuously strengthened,
and the desire to purchase green and low-carbon products has become increasingly
strong, which has laid a good foundation for enhancing consumers’ green and low-car-
bon preference. Green low-carbon consumption is an important manifestation of the
upgrading of consumption demand in the new era. Building a well-off society in an all-
round way has created solid material conditions for green low-carbon consumption. In
order to meet the target requirements of peak carbon dioxide emissions and carbon neu-
trality, we must further advocate the promotion of green and low-carbon consumption,

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