Page 8 - 市场营销模式创新与理论研究
P. 8
第五章 数字经济背景下市场营销模式创新 ··········································· 145
第一节 数字经济概述 ································································ 145
第二节 新经济背景下市场特征 ···················································· 148
第三节 数字经济背景下企业市场营销现状 ····································· 153
第四节 基于数字经济的企业市场营销模式创新 ······························· 159
参考文献······················································································· 173
