Page 7 - 羊群效应调节机制下移动外卖App顾客持续使用意愿影响因素的实证研究
P. 7
目录
CONTENTS
第一章 绪论···················································································· 1
第一节 研究背景 ········································································ 1
第二节 研究问题 ········································································ 9
第三节 研究目的 ·······································································10
第四节 研究意义 ·······································································11
第五节 研究范畴 ·······································································13
第二章 文献综述和理论模型 ·····························································15
第一节 关于持续使用意愿的研究概述············································15
第二节 相关的理论及其模型 ························································16
第三节 关于理论及其模型的应用形式············································23
第四节 关于持续使用意愿的实证研究············································24
第五节 相关的概念 ····································································33
第六节 本文的理论模型及其假设··················································53
第七节 篇章总结 ·······································································64
第三章 研究方法·············································································67
第一节 定量研究方法 ·································································67
第二节 变量的解释 ····································································68
第三节 问卷设计 ·······································································77
第四节 人口 ·············································································81
第五节 抽样方法 ·······································································81
第六节 样本 ·············································································82
第七节 收集资料工具 ·································································82
