Page 8 - 羊群效应调节机制下移动外卖App顾客持续使用意愿影响因素的实证研究
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第八节 数据分析工具 ·································································84
第九节 预调研与问项调整 ···························································84
第四章 研究结果和讨论 ···································································95
第一节 正式调研 ·······································································95
第二节 描述性统计 ····································································96
第三节 统计分析结果 ······························································· 104
第五章 研究结论与建议 ································································· 133
第一节 研究结论 ····································································· 133
第二节 提升顾客持续使用意愿的策略·········································· 140
第三节 学术贡献 ····································································· 147
第四节 研究局限与展望 ···························································· 149
参考文献······················································································· 151
附录一·························································································· 179
附录二·························································································· 181
致谢····························································································· 190
